Supercharge Your Video Content's Visibility in YouTube & Google
In today's digital landscape, video isn't just king—it's the entire kingdom. But even the most compelling videos can get lost in the vast sea of content without proper optimization.
At The Best Little Post House NYC, we combine our video production expertise with cutting-edge SEO strategies to ensure your videos don't just exist—they perform.
93% of businesses report acquiring new customers through video marketing on social media.
What Is Video SEO?
Video SEO is the art and science of optimizing your video content to rank higher in both YouTube (the world's second-largest search engine) and Google search results. This specialized form of SEO considers unique ranking factors including watch time, engagement metrics, keyword optimization, and technical elements that traditional SEO doesn't address.
Our Video SEO Approach
1.Comprehensive Video Keyword Research
We identify high-volume, low-competition keywords specifically for video content, analyzing what your target audience is actively searching for and where your competitors may be missing opportunities.
2. On-Video Optimization
- Strategic title creation that balances keywords with click-worthiness
- Description optimization that improves ranking while driving action
- Custom thumbnail design that increases click-through rates by up to 154%
- Tag optimization to enhance relevance signals
- Closed caption/transcript creation for accessibility and search visibility
3. YouTube Channel Optimization
- Channel setup and branding alignment
- Playlist structuring for maximum SEO impact
- Channel keywords and metadata optimization
- Card and end screen strategy to increase watch time
4. Video Technical SEO
- Video schema markup implementation
- Video sitemap creation and submission
- Embedding strategy for website SEO benefits
- Video loading speed optimization
- Cross-platform optimization (YouTube, Vimeo, website)
5.Video Content Strategy
- Topic research based on search intent
- Content gap analysis
- Seasonality and trend planning
- Video series development for channel growth
- Collaboration and backlinking strategies
Why Choose The Best Little Post House for Video SEO?
Dual Expertise
We bring unique value through our expertise in both professional video production and technical SEO—understanding the creative and technical aspects that drive video performance.
Local Knowledge
As a Clifton, NJ-based company, we understand the local market while implementing global best practices for video SEO.
Proven Track Record
Our clients have achieved first-page YouTube rankings and significant improvements in view counts, engagement, and conversion rates.
Transparent Reporting
We provide clear metrics and KPIs so you can see exactly how your video content is performing and improving over time.
Ready to Dominate Video Search?
Don't let your valuable video content go unwatched. Contact us today for a free Video SEO audit and discover how we can help your videos reach their full potential.
FREQUENTLY ASKED QUESTIONS
What exactly is Video SEO?
Video SEO (Search Engine Optimization) is the process of optimizing your video content to rank higher in search results on platforms like YouTube and Google. This includes optimizing titles, descriptions, tags, thumbnails, and technical elements to increase visibility and drive more organic traffic to your videos.
How long does it take to see results from Video SEO?
Initial improvements in video performance can often be seen within 2-4 weeks after optimization. However, significant ranking improvements typically take 2-3 months as search engines need time to recrawl and reindex your content, and audience engagement metrics need time to accumulate.
Is YouTube SEO different from Google SEO?
Yes, while there is some overlap, YouTube and Google use different ranking algorithms. YouTube heavily weighs factors like watch time, engagement, and click-through rate, while Google considers website authority, backlinks, and how the video addresses search intent. Our approach optimizes for both platforms.
Can you improve rankings for videos we've already published?
Absolutely! We can audit and optimize existing videos by updating titles, descriptions, tags, thumbnails, and implementing proper schema markup. In many cases, these optimizations can significantly improve the performance of your current video library.
Do I need a YouTube channel to benefit from Video SEO?
While YouTube is the second-largest search engine and offers significant visibility opportunities, we can also optimize videos hosted on your website or other platforms. However, we typically recommend a multi-platform approach that includes YouTube for maximum reach.
How do you research keywords for Video SEO?
We use specialized tools to identify keywords with high search volume and lower competition specifically for video content. Our research focuses on identifying terms where videos already rank well, suggesting that users prefer video content for those searches.
How does Video SEO complement traditional SEO?
Video SEO enhances traditional SEO by increasing dwell time on your website, providing additional ranking opportunities in both video and regular search results, and helping you capture traffic from users who prefer video content. Proper implementation of video schema markup can also give your website enhanced visibility in search results.
